Say “goodbye” to generic and “hello” to authentic

Your project deserves a designer with over a decade of experience working in agencies and on products – designing for everything from small and mighty e-commerce brands to some of the largest tech and media companies in the world.

Together, we will shape the brand of your design-driven business, simplify your web user experience, and create authentic experiences that your audience will love.


  • Branding packages
  • Logos & visual identity
  • Strategy & workshops


  • Bespoke web design & development
  • Template customisation
  • WordPress, Shopify & Squarespace

& More

  • User experience & testing
  • Print design & photography
  • Results-driven copywriting
Make your brand stand out!

“I’ve worked with literally dozens of designers and design companies over the years, but Aisling blows them out of the water with her professionalism, approach, and quality of work.”

Jenni — Founder, Lyrical Host

Unique design for your creative brand

Built on a foundation of research, testing, and experience, every project is handcrafted to showcase your brand, improve conversion, and delight your audience. Texture, colour, and detail are key ingredients in every Pretty Content creation — so your unique, creative, and authentic brand is guaranteed to stand out.

If you’d like to discuss a project in more detail, read a case study, or chat about some of the work I’ve done for global brands, be sure to get in touch!

Imagine your project here!

“Aisling always goes above and beyond in her work! She is also an absolute pleasure to work with: friendly, responsive, and extremely helpful when it comes to troubleshooting. I highly recommend working with her!”

Clementine — Media/Culture Writer & Academic

Over a decade of professional design experience — direct from me to you

I’ve spent over a decade working in agencies and startups, designing for different mediums; coding responsive, user-friendly web experiences; and converting customers into loyal audiences. Now, I am so excited to bring those years of experience to your project.

I’m that friend that you can always find sitting in a café, working away at her latest project, waiting for you to drop by for a chat. I love talking through problems (and finding solutions!), giving advice, or just having a catch-up.

So, let’s get to know each other a little better. I’ll go first:

  • I am Canadian, but I’ve lived in the Brighton area of England for the last seven years.
  • I started teaching myself HTML and CSS in the year 2000 — when I was 12 years old.
  • I consider autumn to be more than a season; it’s a lifestyle.
  • I love to take photos, which I post on Instagram.
  • I have a blog about creativity, design and being online!
Now, it’s your turn!

“Aisling turned my thoughts into a reality, with a beautiful brand and additional graphic elements that brought the whole project together in a way that stands out. I couldn’t recommend working with Aisling enough, she was prompt and professional at all times, and the attention to detail has been fantastic.”

Charlotte — Marketer, Blether Digital

Let‘s make something together!

We’re just one step away from building your dream experience for your brand. It’s time to let it all out: your plans, your hopes, your fears. Over the next few weeks, we will be working closely together to solve problems, create magic, and craft experiences to delight your audience.

Grab your favourite drink (mine's a soy chai latte), pull up a chair, and say “hello” to me — your new designer pal, agony aunt, and partner-in-crime!